Joi Ito


Captured and released

This is a celebration of all the people who are willing to give.

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The book FREESOULS captured and released by JOI ITO, was published as a Boxed Set in an edition of 50 and a soft-cover book in a print run of 1024. All numbered. 296 portraits. 8 Essays. 200 pages.

GET THE BOOK. ($69 + sh.)

GET THE BOXED SET. ($349 + sh.)

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Scribd »

All of the essays from the book are now available as a collection on Scribd, the world's largest social reading and publishing company. Read the collection »

Get It Louder »

Freesouls is currently featured at Get It Louder 2010 in Beijing, along with other books by our designer Wang Zhihong. The exhibition runs at Sanlitun SOHO from September 19 to October 10.

Get It Louder is a bi-annual event featuring up and coming artists and creative industries. The theme for Get It Louder 2010 is "Sharism," and the theme statement features Isaac Mao's Sharism: A Mind Revolution.

The List »

@DaveStone nudged us to create a Twitter list. Follow the Freesouls »

Release Yourself! »

The Freesouls 2 project is now collecting new photos. Read on »

Update: 150+ model releases so far! Meet the new Freesouls »

Screen Edition »

IMMEDIATE DOWNLOAD: Freesouls 1.1 Screen Edition

56 Portraits by Joi Ito. Essays by Howard Rheingold, Lawrence Liang, Cory Doctorow, Yochai Benkler, Isaac Mao and Marko Ahtisaari. Formatted for on-screen reading.

Screen Edition - PortraitsScreen Edition - Essays

Portraits 1.1 PDF »  Essays 1.1 PDF »

Freesouls in Chinese »

The China-based collaborative translation outfit Yeeyan has launched a Chinese version of this site, with the full list of essays and some recent blog posts. Visit! We have moved the content here.


At the HKDA Asia Design Awards 2009, our book designer WANG ZHI-HONG won two bronzes and two merit awards, the last of which was in recognition of his work on Freesouls: captured and released. You can check out more of his work at the Flickr stream for Wang Zhi-Hong Design»

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See what people are saying about Freesouls. »

Buy Now »

A limited quantity of books are now available directly from the publisher. Order now »


FREESOULS has been published as a LUXURY BOXED SET and a LIMITED EDITION book. Browse photographs and descriptions of both editions »


296 Portraits by Joi Ito. Essays by Howard Rheingold, Lawrence Liang, Cory Doctorow, Yochai Benkler, Isaac Mao and Marko Ahtisaari. With a Foreword by Lawrence Lessig and a Special Interview with Joi Ito. 72 Crowd-sourced Definitions of What A Freesoul is. 36 Landscapes. 200 pages. See who's in the book »

From the FOREWORD by Lawrence Lessig

Joi Ito has been at the center of critical movements to make technology, and creative freedom, available widely. He loves his profession, and he does it well. Mornings for him do not begin with the regret of who he couldn't be. read on »


read on »

Model Release

We asked all of the generous people who appear in this book to agree to a model release, giving Joi permission to use their images. By licensing this work under a Creative Commons license, Joi is extending this permission to you.
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